What’s More Important: Privacy or Investment Gains?

Face It, You Have No Privacy… So You Should Get Paid


I know it's in vain, but I keep Location Services turned off on my phone when I'm not using Uber or some other mapping app. In my head, this reduces the number of apps that can track my movements, and thereby removes just a bit more of my personal information from the amorphous cloud.

Sadly, I am completely wrong.

In 2018, researchers showed that by using readings like time zone and air pressure, they could approximate the location of almost any phone. Because these readings aren't considered private and only represent a tiny amount of data, they aren't protected.

Now add to that all the data I simply give away, such as friends on Facebook, shopping preferences on Amazon, and viewing habits on Netflix. Each platform provides a "pass through" service of a sort, but then uses many characteristics about me to make money by selling ads and tailoring offerings.

Funny, they never drop a check into my account to share the revenue.

Now we're going further. As more people spit into a tube and mail it off to DNA-testing firms like 23andMe, we're adding our genetic sequencing to national databases… and we're paying for it!

Even when firms agree to keep our data private, like Facebook, we know it's a lie. The company just agreed to pay a $5 billion fine to the Federal Trade Commission for improperly handling user data. CEO and Founder Mark Zuckerberg posted that the company will revamp its privacy policy and better safeguard data, but do you believe him?

Besides… $5 billion? It's a drop in the bucket.

And companies that "anonymize" data aren't helping, either. Medical organizations often share data to further research, but before sending it along they strip out information that could identify the patient. The only problem is, it doesn't work.

Recently a group of researchers figured out…

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