Earnings season is a great time of year. Every quarter, companies report on how they're doing—and it gives shares the biggest opportunity to move outside of a big market rally or decline.
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 | | Use Short-Term Fears to Build Long-Term Profits |  | Earnings season is a great time of year. Every quarter, companies report on how they're doing—and it gives shares the biggest opportunity to move outside of a big market rally or decline.
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Usually, Wall Street analysts keep in touch with the companies they follow, and make predictions that are close to the mark on earnings and revenues. So most of the time, companies do well. The ones that are the exception, however, often merit further interest.
That's because a company that sells off on great earnings may be a huge buying opportunity. Or a company that rallies despite missing on earnings may be a sell. Each of those situations is different, of course, and merits further homework by investors.
But one way to tell if you're onto something is if Wall Street is focused on some kind of sector-specific metric. If a company is growing like gangbusters overall but other investors are focused on just one metric that isn't doing well, there may be an investment opportunity.
Consider one example from the restaurant industry. Restaurants have limited table space, and a metric on the turnover of those tables each night may indicate how busy it is—or it may not, depending on delivery and take-out business.
Knowing when to follow sector-specific metrics and when to look at the bigger picture can create plenty of buying opportunities.
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