A Lower Risk Approach to Trading Marijuana...READ MORE
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 | | A Lower Risk Approach to Trading Marijuana | | At some coffee shops, according to TheStreet.com, it's possible to add "cannabidiol, or CBD, the non-psychoactive ingredient in cannabis that is purported to have a number of positive health effects and the only legal part of the red-hot cannabis market available in the U.S.," to your morning coffee.
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The report quoted J. Smoke Wallin of Vertical Cos., which helps cannabis companies with compliance, cultivation and retail/branding strategies, saying "I think [cannabis] is just too big of a category to ignore. I think all of the beverage companies will enter the category, just like alcohol companies."
In the article, the price of the CBD addition was $5 which indicates this a potentially profitable niche for companies. It could also be icing on the cake of profits, so to speak, for companies like the one we consider in our latest article.
As we explain in the article, there is already a profitable company generating billions of dollars from coffee sales. It would be relatively easy for this company to add CBD to its available add-ons and the company is known for convincing consumers to pay relatively high prices for its beverages.
The company, as you may have guessed, is Starbucks, the company that invented the Frappuccino and turned lattes into a mainstream category. They could do the same for CBD coffee.
We have details on the company's latest earnings report and a look at the stock right here.
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