Harley's Future as an Investment
Rodney Johnson | August 01, 2019 | At the end of July, Harley-Davidson reported second-quarter results, and it was a bloodbath. Sales slid and profits suffered a 20% drop. None of this is surprising to Harry and me. In fact, we knew well before 2006 that the company would fall from grace because we knew its target audience and what they would be doing over the coming years. As we'd forecast during the 1990s and early 2000s, in 2006, when Baby Boomers were mostly done with their midlife crises, Harley Davidson rolled over. Since then, the company has struggled to find its way. It's targeted new audiences, international audiences, younger audiences, even women, in an effort to regain traction. All to no avail. It has been like fighting a tidal wave with a bucket. Will they eventually win or lose? Listen to today's video to see whether Harley-Davidson might be about to see a change in fortune once again. 
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| Trending Stories... It's been too long since we've shared our Q&As with our readers. So, today we remedy that. Here's what readers have been asking Rodney and me… and how we answered them. Remember, if you have any questions we don't answer below, write to us at economyandmarkets@dentresearch.com. Karen S. Emailed The Following… I have been an... I know it's in vain, but I keep Location Services turned off on my phone when I'm not using Uber or some other mapping app. In my head, this reduces the number of apps that can track my movements, and thereby removes just a bit more of my personal information from the amorphous cloud. Sadly,... Is there no end to talk of how the U.S. dollar will soon be replaced as the world reserve currency by the euro or the yuan or a basket of currencies or gold or bitcoin or Libra? Even Michael Cembalest at JP Morgan is the latest to predict the dollar's rapid demise. The reality is,... Do I regret moving to Puerto Rico in light of all these protests lately? Absolutely not. What I do regret is that people in the U.S. seem unwilling to fight for their rights the way the Puerto Ricans have the last few weeks. But today I don't want to talk about what's happening on the... Conservatives vs. Liberals I've got friends on both sides of the political aisle. Some are huge Trump supporters. They're giddy over his tweets about "The Squad." They think, why not call out people who demean the country? And if they don't like it here, why don't they just go anywhere else? And how about enforcing... | 
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