The Elephant on the Rig There is a saying in the energy business that has proven true for decades: "The best cure for low oil prices is low oil prices." In the commodity business, price is set by supply and demand. Low prices depress supply and increase demand. That is why the price of oil has historically always recovered from crashes. But now it's clear that the future is going to be different. And one energy game changer threatens to change everything for oil producers... That game changer is the electric car. Without a doubt, the standard internal combustion engine is on its way out. That is huge for oil because combustion engine automobiles are the largest source of oil demand. The only question is how fast the transition away from combustion engines is going to happen... It seems like almost every day now, a government somewhere in the world announces a date when sales of combustion engine vehicles will be banned. In California, that date is 2035. In India, it is 2030. Much of Europe has that same 2030 timeline. Even China has indicated that it will follow suit. This is why every single automobile manufacturer of consequence is rapidly developing electric cars. Costs of these electric cars are coming down, and performance is going up. The transition to electric automobiles is coming, and I suspect it could happen a lot faster than many people anticipate. As a result, oil demand will never be the same. Are Oil Producers "Uninvestable"? To answer this, we can look at parallels between the oil and tobacco industries... Every year since 1997, tobacco giant Altria Group (NYSE: MO) has experienced a decline in cigarette volumes sold. Yet despite that constant sales decline, its share price has gone from $10 to nearly $40. Plus, Altria shareholders have received generous dividends. The future for Big Tobacco has looked bleak for decades, but Altria shares have still managed to be an excellent investment. And in 1997, Altria shares were beaten down just like shares of oil producers today. Perhaps Big Oil can also face declining demand but be a rewarding investment for shareholders? It's not impossible. But I simply don't know. No one truly has a handle on how quickly the electric car will make a dent in demand. My concern for oil producers stems from what we have just witnessed happen to coal producers. The demand for coal has fallen much faster and further than anyone expected. As a result, bankruptcies in the coal sector have been happening left and right. Coal producers looked cheap. They were cheap for a very good reason. The one advantage that a tobacco company like Altria has over oil or coal producers is that it isn't selling a commodity - it is selling a brand. Manufacturers selling brands have pricing power, and that is something that commodity producers will never have. Because I think predicting the future for oil producers is too hard, I prefer to stay away. That might mean I miss out on what turns out to be a great investment, but I'm okay with that. There are other fish in the sea. When you hear from me next, I'll point you toward a different sector where I think investors are going to outperform for the next five years. Until then... Good investing, Jody P.S. Like Big Oil, many companies on the market today are teetering on the edge of disaster, though many of them are doing so in secret. But in three weeks, they'll all have to put their cards on the table... Click here to save a spot in Chief Income Strategist Marc Lichtenfeld's free Blockbuster Earnings Season Kickoff event on October 21 at 1 p.m., and he'll show you exactly how to find resilient stocks and sidestep heartbreaking crashes. | 
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