60,000 Reasons to Buy this Beaten-Down Brand...READ MORE
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 | | 60,000 Reasons to Buy this Beaten-Down Brand |  | Many companies have been struggling with their brands right now. In the past, a powerful brand was the secret to success. If people liked your brand, they'd seek it out—and be willing to pay more for your product than that of a competitor.
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With the rise of store-brand products, new brands that will offer free delivery straight to your door, and cost-conscious customers looking for the best value for their dollar, that strength is weakening. The struggle will likely continue for branded goods well into the future.
But this is nothing new to any company. Competition is part of capitalism. New products can either replace old ones, but usually a company will improve its existing products to compete. That's good for consumers.
A few big-name brand companies have been in the news for all the wrong reasons as a result. The most notable is Kraft-Heinz (KHC), with its big accounting write-down.
A slightly more off-the-radar company offering a value right now is Minnesota Mining and Manufacturing Company—or 3M (MMM). Thanks to is recent selloff, however, it's worth a closer look—and there's a lot to look at here.
Through its various divisions, it sells over 60,000 products. And today it's known less for mining equipment and more for Post-it Notes. With earnings sliding however, it's clear that the company will need to revamp its product line soon.
With so many products, it can focus on the most profitable, and either spin off (sell), or shut down unproductive lines to improve its overall profit margin and lower production costs.
While there will still be competition, 3M has a long operating history. And throughout that history, it's been generous to shareholders with a long history of paying a growing dividend.
With shares of a blue-chip giant trading at 17 times forward earnings, even a slow, giant, blue-chip company is trading at a discount to the overall market right now. That makes this company, with its strong portfolio of brands, an attractive value right now.
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