Business.com

How to Set Sales Teams Up for Success
Why HR's Organizational Structure Matters
Don't Go It Alone: The Case for Hiring a Marketing Expert
Your Best Asset: What Makes Customer Loyalty So Important?
Online Reputation Management, and Why It Is Important
What Is a High-Deductible Health Plan (HDHP)?
What Is Dynamic Pricing, and How Does It Affect E-commerce?
What Is Data Management?
What Big Data Means for Your Small Business
How At-Will Employment Works for You and Your Employees
What Is Agile Project Management in Business?
Understanding Business Credit Lines
What Does a Business Website Cost?
How to Write a Welcome Email
7 To-Dos Before Launching a Business Website
14 Ways to Improve Your Local Marketing Strategy
10 Ways to Empower your Employees
5 Ways Your Business Can Boost Its Productivity During the COVID-19 Pandemic
Lessons from Big Brands: 4 Customer Service Pitfalls That Will Destroy Your Brand
How to Use Video to Grow Your Brand on LinkedIn
Why and How to Create Video Content to Help Your Business
How to Properly Use a Credit Card to Finance Your Small Business
What Are Employee Compensation Packages?
Trust the Process: 13 Tips to Empower and Encourage Your Staff
How to Develop a TV Advertising Campaign
What Is the Triple Bottom Line?
How to Instill More Transparency in Your Business
How to Transition to Long-Term Work From Home
Tips to Improve Customer Service on Your E-commerce Site
10 Things to Do Before Selling Your Business
6 Tips for Starting Your Own Independent Business
Time to Expand? Tips for Opening Another Location
How to Prevent Employee Time Theft
The Ins and Outs of Customer Lifetime Value for B2B Industries
The 5 Best Sources of B2B Lead Prospects
The Entrepreneur's Challenge: Following a Passion and Funding the Dream
Beyond the Clock: The Benefits of Highly Motivated Employees
7 Ways to Use Text Messaging for Customer Service
The Process for Terminating Employee Benefits
The Best Entrepreneur-Recommended Tech Tools for Business Productivity
How to Survive a Difficult Financial Period
The Pros and Cons of Using a PEO
How to Survive Working 12-Hour Shifts
How to Monitor and Support Employee Mental Health
Young Dreams, Derailed: Student Loan Debt is Scaring Entrepreneurs Away
Stress and Productivity: What the Numbers Say
How to Generate PR for a Startup at Conferences
How to Create a Marketing Plan for Startups
Southwest Airlines: A Case Study in Great Customer Service
SoLoMo: The Future of Digital Marketing Continues Here
Employee Payroll Social Security Tax
How to Create Social Proof Through Case Studies
4 Benefits of Using Social Media to Grow Your Small Business
Social Media Giveaway Best Practices You Need to Know
How to Accept Mobile Payments via SMS
Do Small Businesses Pay Taxes?
Small Business COVID-19 Diaries: Part 4
Small Business COVID-19 Diaries: Part 3
Small Business Optimism Sinks as COVID-19 Rages, New President Takes Office
11 Accounting Tips All Small Businesses Should Know
Comparing Candidates: Should You Hire Experienced Workers or Recent College Graduates?
Company Cars: To Buy or to Lease, That Is the Question
What Is Short Code Texting?
Do You Have to Offer Severance Pay?
Best Practices to Follow Before Applying for a Small Business Loan
Your Guide to Creating a Small Business Marketing Plan
5 Ways Small Businesses Can Safeguard Employee Well-Being During a Crisis
How to Run a Family Business Smoothly
How to Create a Stunning Restaurant Website Design
Top 11 Restaurant Technology Trends for 2021 and Beyond
Why Responding to All Your Online Reviews Is Critical
How to Make Remote Employees Feel More Connected
What Is Remote Monitoring and Management (RMM)?
4 Ways to Reduce Your Bounce Rate
Resource Burn: 4 Things That Are Wasting Your Team's Time
How to Reduce Abandoned E-Commerce Carts With Email Marketing
7 Ways to Recession-Proof Your Business (With Case Studies)
How to Reach Your Email Marketing Goals
Should You Offer Your Employees a PPO?
How to Create a Secure Password
Bonus Depreciation: A Small Business Guide
QuickBooks Desktop vs. Online: Which Should You Use?
Put a Smiley on It: Should You Use Emojis in Business Communication?
10 Ways Businesses Can Put Downtime to Good Use
7 Questions to Ask Before Connecting With Your Audience on Social Media.
Can Psychology Help You Get More Email Subscribers?
How to Protect Your Business From a Data Breach
How To Go From Prototype To Production
The Pros and Cons of Working in a Shared Business Space
Brand Reputation: How to Protect Your No. 1 Asset
What to Include in a Promotion Letter
What Are Promoted Tweets, and How Do They Work?
5 Ways to Promote Your Business With Charitable Marketing
How to Promote Your E-commerce Business Offline
8 Project Management Challenges With Remote Workers
What Is Private Labeling, and How Does It Work?
How to Prevent Nepotism in the Workplace
Insider Attacks and How to Prevent Them
How to Prevent Burnout in Remote Working Teams
8 Awesome Pinterest Board Ideas for Your Business
Pinterest for Business Marketing
Screening Questions to Ask During a Phone Interview (+ Phone Interview Tips)
What Does It Take to Be a Good People Manager?
Should You Take Out a Personal Loan for Your Business?
What Services Can a PEO Provide for Your Small Business?
The Roadmap to Peer-to-Peer Lending
Credit Card Payment Processing Rules and Laws You Need to Know About
Will Paying off My Debt Improve My Business Credit Score?
What Is Patch Management?
How Leaders Can Overcome Resistance to Become More Productive
11 Ways to Help Protect Your Company (and Customers) When Taking Payments Online
Should You Offer Group Life Insurance?
9 Money-Saving Ideas for Your Newly Funded Business
Why You Should Ditch No-Reply Emails
How to Go Mobile-First in the Age of Mobile Marketing
What Is MMS for Business?
How to Remote Into Your Computer From Your Mobile Device
What Are Merchant Cash Advances and Working Capital Loans?
10 Ways to Adapt Your Marketing Plan During the Pandemic
Marketing to College Students
3 Marketing Mistakes to Avoid
Mandatory Sick Leave Laws and How They Work
How to Achieve Success With Small Business Digital Asset Management
The Management Theory of Mary Parker Follett
How to Manage Your Business's High Call Volume
How to Lower Your Credit Card Processing Fees
How to Network on LinkedIn Like a Pro
Tips on Developing an Awesome LinkedIn Company Page
What Does Modern Leadership Really Mean?
4 Ways to Leverage User-Generated Content for Explosive Growth
4 Lead Generation Strategies You Should be Using
11 Questions to Answer Before Quitting Your Job to Start a Business
6 Ways to Take Your E-Commerce Brand to the American Market
5 Things to Consider for an International Digital Marketing Strategy
How Influencer Marketing Fraud Scams Businesses
How to Inject Creativity Into Your Business's Marketing Methods
How to Increase Your Small Business Market Share
5 Tactics to Improve the Reputation of Your Online Business
How to Strategically Increase Your Average Order Value
5 Ways to Improve Your Mobile Marketing Strategy
How to Hire Immigrant Workers for Your Small Business
What Is Considered Wrongful Termination?
Everything You Need to Know About Email Marketing
10 Critical Elements of Professional Invoices
How to Transform Your Static Site into a Responsive Website
2021: The Year to Catch Up on Your Business Finances
How to Start a Business With $0 (Or Pretty Close)
How to Start a Clothing Store
How to Pivot Without Falling Out With Your Investors
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
How to Make a Video on YouTube
How to Launch a Home Delivery Business During COVID-19
How to Identify a True Leader
How to Improve Your In-House Customer Service Team
5 Tips for Growing Your New YouTube Channel
Websites for Small Business: How to Get Noticed in One Hour a Day
How to Get a Business Loan: Ultimate Guide
7 Surefire Strategies to Help You Stand Out From the Competition
Make Your Mark: How to Carve Your Own Niche In a Saturated Market
How Business Bootstrapping Works
How to Apply for a Business Credit Card
How to Attract Customers to Your Restaurant
How Pass-Through Entities Work
How Employees Make or Break Business Success (And How You Can Lead the Way)
How Marketers Can Leverage LinkedIn
Help Is on the Way: How Digital Assistants Can Improve Workplace Productivity
How a Cash Advance Works
How a Bridge Loan Can Hold Your Business Over
Small Business Guide to Hiring a Social Media Manager
Hiring Tips for a Multigenerational Workforce: From Baby Boomers to Gen Z
5 Tips for Hiring Your First Freelance Writer
Everything You Need to Know About Hiring Foreign Nationals
Employer's Guide to Payroll Deductions
How to Boost Your Email Lead List Through Social Media
How GPS Tracking Can Boost Your Business
What Are Fringe Benefits, and Should You Offer Them?
Is Your SBA Loan in Default? Forgiveness Is Possible
How the FMLA Applies to Your Small Business
The Pros and Cons of Flexible Benefits
How to Fire an Employee the Right Way
How to Terminate a Long-Term Employee
3 Tips for Picking the Right Office Space
Everything You Need to Know About Angel Investors
Financing Your Construction Business
Types of Fast Business Loans
Expanding Distribution Channels
Examples and Expert Advice: The Anatomy of a Perfect Lead Magnet
What to Include in an Employee Contract
What Employee Info Can You Collect? Keep?
What Is Employment Verification?
Capital vs. Operating Grants: Which Does Your Business Need?
Brand Videos: How Much Do They Really Cost?
16 Effective Methods to Make the Most Out of A/B Testing
How to Make Your Job Posting Stand Out
5 Types of Videos Brands Can Use To Power Their Marketing Campaigns

Posted: 13 Jan 2020 09:00 AM PST

In order to consistently land sales, you better be putting your team in the best position to succeed.

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Why HR's Organizational Structure Matters

Posted: 06 Sep 2016 07:58 AM PDT

The organizational structure of your HR team can make a big difference in the efficiency and effectiveness of your business. Learn what these structural characteristics are and why they matter.

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Don't Go It Alone: The Case for Hiring a Marketing Expert

Posted: 28 Aug 2018 12:00 AM PDT

Digital marketing is one area where your ROI will be better if you don't DIY.

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Your Best Asset: What Makes Customer Loyalty So Important?

Posted: 15 Feb 2016 07:00 AM PST

Developing a strategy to boost customers' loyalty to your brand is critical to your business's long-term success.

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Online Reputation Management, and Why It Is Important

Posted: 21 Jul 2019 10:00 AM PDT

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

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What Is a High-Deductible Health Plan (HDHP)?

Posted: 12 May 2021 06:00 AM PDT

High-deductible health plans can be cheaper for employers to offer, but employees don't always like them.

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What Is Dynamic Pricing, and How Does It Affect E-commerce?

Posted: 26 Mar 2015 11:00 AM PDT

Dynamic pricing is one of the trends that has taken the e-commerce industry by storm. Find out why it's important for your business.

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What Is Data Management?

Posted: 29 Sep 2020 04:30 AM PDT

Every business relies on data, and data management allows businesses to better organize and access the information gathered across a wide range of software solutions.

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What Big Data Means for Your Small Business

Posted: 23 Sep 2020 08:00 AM PDT

In an increasingly digital world, the amount of data a small business must parse gets larger by the year. Learn what big data means for your SMB.

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How At-Will Employment Works for You and Your Employees

Posted: 11 Nov 2020 04:23 AM PST

Many employers use an at-will employment model. Here's what at-will employment means for employers and employees.

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What Is Agile Project Management in Business?

Posted: 23 Dec 2020 05:26 AM PST

While adding more steps, the agile project management model can help you provide a more transparent collaborative process.

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Understanding Business Credit Lines

Posted: 12 Nov 2020 06:00 AM PST

Learn what a business credit line is, what type of business credit lines are available and when you should use each option.

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What Does a Business Website Cost?

Posted: 30 Oct 2020 09:00 AM PDT

Building a good business website will come with some costs. Find out what they are and what you need.

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How to Write a Welcome Email

Posted: 13 Oct 2021 12:28 PM PDT

First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.

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7 To-Dos Before Launching a Business Website

Posted: 27 Oct 2019 05:00 AM PDT

These seven steps will increase your ranking on search engines and boost conversions.

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14 Ways to Improve Your Local Marketing Strategy

Posted: 26 Oct 2017 12:00 AM PDT

Use these marketing tactics to help you or your clients win business in your community.

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10 Ways to Empower your Employees

Posted: 31 Jan 2019 09:00 AM PST

Empowered employees are more likely to want to succeed and take on tasks with confidence. Learn how to empower your team.

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5 Ways Your Business Can Boost Its Productivity During the COVID-19 Pandemic

Posted: 28 Apr 2020 02:11 PM PDT

The COVID-19 pandemic has proven problematic for businesses worldwide. While many economic factors are beyond the control of entrepreneurs, productivity needn't be something that declines, too.

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Lessons from Big Brands: 4 Customer Service Pitfalls That Will Destroy Your Brand

Posted: 21 Apr 2016 10:00 AM PDT

Let's look together at four big customer service pitfalls that can destroy your company's brand and its presence online.

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How to Use Video to Grow Your Brand on LinkedIn

Posted: 27 Dec 2019 07:00 AM PST

Using video on your LinkedIn page is a great way to increase awareness of your brand in 2020.

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Why and How to Create Video Content to Help Your Business

Posted: 30 Dec 2019 05:00 AM PST

Find out why viewers respond to video content marketing and how it can help your business.

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How to Properly Use a Credit Card to Finance Your Small Business

Posted: 06 Nov 2019 09:00 AM PST

Credit cards can be an effective way to fund your small business if you pay off your balance each month and take advantage of the many perks available to you.

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What Are Employee Compensation Packages?

Posted: 15 Feb 2021 07:45 AM PST

The types of compensation packages you offer your employees can have a big impact on your business. Learn which ones are right for your team.

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Trust the Process: 13 Tips to Empower and Encourage Your Staff

Posted: 29 Sep 2015 09:00 AM PDT

The key to happy and productive employees is making sure that they feel important in their roles. Here are 13 tips to empower your staff.

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How to Develop a TV Advertising Campaign

Posted: 22 Jan 2020 05:00 AM PST

Advertising your product or service on television can be a great way to reach your target audience.

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What Is the Triple Bottom Line?

Posted: 26 Jul 2018 10:00 AM PDT

The triple bottom line is a sustainability-based accounting method that focuses on people, profit and planet. Here's how it works for businesses.

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How to Instill More Transparency in Your Business

Posted: 13 Dec 2019 08:00 AM PST

Increased transparency can result in higher employee morale, higher retention and a growing bottom line.

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How to Transition to Long-Term Work From Home

Posted: 15 Sep 2020 05:18 AM PDT

Working from home has become the reality for many American workers. Here's how to transition into long-term remote work.

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Tips to Improve Customer Service on Your E-commerce Site

Posted: 09 Jan 2015 12:00 PM PST

Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important as in any customer-facing business.

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10 Things to Do Before Selling Your Business

Posted: 02 Mar 2018 06:58 AM PST

It's important to follow certain steps to ensure the successful sale of your business.

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6 Tips for Starting Your Own Independent Business

Posted: 04 Jul 2019 10:00 AM PDT

Get ready to launch your independent consulting or freelancing business with these tips.

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Time to Expand? Tips for Opening Another Location

Posted: 13 Jun 2017 07:00 AM PDT

There are a few things to consider before opening a new location.

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How to Prevent Employee Time Theft

Posted: 09 Jul 2021 09:53 AM PDT

Time fraud can be a problem for any company, but it's also an opportunity to create clear guidelines and build trust throughout a workforce.

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The Ins and Outs of Customer Lifetime Value for B2B Industries

Posted: 15 Sep 2016 09:00 AM PDT

The why and how of measuring LTV in B2B industries using customer relationship management software.

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The 5 Best Sources of B2B Lead Prospects

Posted: 19 May 2016 09:00 AM PDT

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

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The Entrepreneur's Challenge: Following a Passion and Funding the Dream

Posted: 08 Oct 2020 11:01 AM PDT

Entrepreneurship allows you to be a boss and pursue your passions with autonomy.

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Beyond the Clock: The Benefits of Highly Motivated Employees

Posted: 13 Jul 2016 09:00 AM PDT

High levels of employee motivation are linked to high levels of employee engagement.

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7 Ways to Use Text Messaging for Customer Service

Posted: 25 Mar 2021 06:00 AM PDT

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

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The Process for Terminating Employee Benefits

Posted: 11 May 2021 05:00 AM PDT

If you have to let an employee go or they quit, you should provide them with a termination of benefits letter. Here's what to include in your letter and a sample template.

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The Best Entrepreneur-Recommended Tech Tools for Business Productivity

Posted: 17 Mar 2019 10:00 AM PDT

Use the best tech tools to help your business succeed.

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How to Survive a Difficult Financial Period

Posted: 29 Oct 2019 08:00 AM PDT

A financial downturn can occur at any moment, which is why business owners need to be prepared for it.

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The Pros and Cons of Using a PEO

Posted: 07 Nov 2018 09:00 AM PST

Professional employer organizations can take administrative tasks such as payroll and workers' compensation off your plate.

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How to Survive Working 12-Hour Shifts

Posted: 07 Dec 2017 12:00 AM PST

Long shifts are a strenuous reality of many jobs. If you're struggling to keep up with your schedule or preparing for a new workload that includes long days, there are some important tricks to know.

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How to Monitor and Support Employee Mental Health

Posted: 02 Jun 2020 05:00 AM PDT

Employee mental health is especially important amid the coronavirus pandemic. Learn how to effectively support your employees and their mental well-being.

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Young Dreams, Derailed: Student Loan Debt is Scaring Entrepreneurs Away

Posted: 11 Jul 2016 09:00 AM PDT

With recent graduates carrying an average student loan balance of more than $35,000, many would-be entrepreneurs are scared off.

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Stress and Productivity: What the Numbers Say

Posted: 22 Feb 2016 12:00 PM PST

Stress is a necessity in life, and sometimes, it can be a good thing. But when there's too much of it, stress can be a monster.

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How to Generate PR for a Startup at Conferences

Posted: 04 Mar 2020 03:29 PM PST

This article is about the importance of conferences for tech startups PR. Its main goal is to prepare startup founders and young entrepreneurs for tech conferences, and help them with an applying procedure. I have described the most effective approaches that can be implemented by startup founders.

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How to Create a Marketing Plan for Startups

Posted: 20 Sep 2018 12:00 AM PDT

Establish a solid framework for your startup by following these 13 marketing tips.

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Southwest Airlines: A Case Study in Great Customer Service

Posted: 29 Mar 2013 05:02 AM PDT

Southwest Airlines' model of exceptional customer service can be extrapolated to fit the needs of almost any industry if you employ strategies that work for your business.

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SoLoMo: The Future of Digital Marketing Continues Here

Posted: 03 Aug 2016 12:00 PM PDT

SoLoMo is not just a buzzword; it means business. Do you include it in your marketing strategy? As the future continues here.

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Employee Payroll Social Security Tax

Posted: 30 Apr 2021 06:00 AM PDT

Social Security tax is a key payroll withholding that all employers must deduct from employee paychecks.

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How to Create Social Proof Through Case Studies

Posted: 14 Jan 2021 12:00 PM PST

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

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4 Benefits of Using Social Media to Grow Your Small Business

Posted: 08 Oct 2019 06:00 AM PDT

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

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Social Media Giveaway Best Practices You Need to Know

Posted: 17 Jun 2020 09:36 AM PDT

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

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How to Accept Mobile Payments via SMS

Posted: 02 Nov 2021 08:49 AM PDT

SMS payments are growing in popularity as an alternative payment option. Here's how to get started accepting SMS payments for your business.

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Do Small Businesses Pay Taxes?

Posted: 11 Mar 2020 09:00 AM PDT

Learn how small businesses are taxed and what tax breaks small business owners can take advantage of.

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Small Business COVID-19 Diaries: Part 4

Posted: 12 Jun 2020 04:00 AM PDT

COVID-19 upended economic activity and disrupted small business owners' lives. Here are stories from real entrepreneurs about how the novel coronavirus pandemic is impacting them.

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Small Business COVID-19 Diaries: Part 3

Posted: 22 May 2020 04:26 AM PDT

COVID-19 upended economic activity and disrupted small business owners' lives. Here are stories from real entrepreneurs about how the novel coronavirus pandemic is impacting them.

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Small Business Optimism Sinks as COVID-19 Rages, New President Takes Office

Posted: 19 Jan 2021 09:00 AM PST

Small business owners are pessimistic about the coming months, but there are reasons to be optimistic over the longer term.

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11 Accounting Tips All Small Businesses Should Know

Posted: 12 Nov 2019 07:00 AM PST

Even if it isn't your forte, you still need to know the basics of accounting to ensure your business is being run right. Here are 11 accounting tips all small business owners should follow.

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Comparing Candidates: Should You Hire Experienced Workers or Recent College Graduates?

Posted: 22 Feb 2016 09:00 AM PST

Identifying the pros and cons of hiring new grads and seasoned professionals can help you determine which type of employee you should hire.

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Company Cars: To Buy or to Lease, That Is the Question

Posted: 10 Oct 2014 06:00 AM PDT

Should you buy or lease the company car? Here are the pros and cons of each to help you weigh which is best for your needs.

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What Is Short Code Texting?

Posted: 26 Mar 2021 04:30 AM PDT

Short code texting offers businesses a way to send mass text messages to a wide audience.

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Do You Have to Offer Severance Pay?

Posted: 16 Apr 2020 02:33 PM PDT

Learn what severance pay is and when you should offer it.

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Best Practices to Follow Before Applying for a Small Business Loan

Posted: 04 Oct 2019 09:00 AM PDT

These practices will help you quickly and successfully find the best loan for your small business.

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Your Guide to Creating a Small Business Marketing Plan

Posted: 02 Mar 2018 05:00 AM PST

Follow these templates and guidelines to get started on creating your business's marketing plan.

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5 Ways Small Businesses Can Safeguard Employee Well-Being During a Crisis

Posted: 01 Jun 2020 03:08 PM PDT

Ensuring the physical and mental well-being of your employees is critical for the survival of your business.

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How to Run a Family Business Smoothly

Posted: 29 Jan 2021 11:50 AM PST

Family businesses are an important part of the economy, and running one comes with unique challenges and rewards.

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How to Create a Stunning Restaurant Website Design

Posted: 26 Jun 2018 06:57 AM PDT

Don't lose out on customers ordering food online because you have a lackluster website.

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Top 11 Restaurant Technology Trends for 2021 and Beyond

Posted: 25 Sep 2017 12:00 AM PDT

The restaurant tech landscape is evolving rapidly. Here are the latest trends.

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Why Responding to All Your Online Reviews Is Critical

Posted: 04 Jul 2019 08:00 AM PDT

Find out why you need to respond to all your online reviews – not just the negative ones.

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How to Make Remote Employees Feel More Connected

Posted: 27 Jun 2019 06:00 AM PDT

Keeping remote workers feeling connected is critical to your team's success.

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What Is Remote Monitoring and Management (RMM)?

Posted: 19 Feb 2021 08:00 AM PST

RMM tools can help your business monitor and secure your company devices, networks, and endpoints quickly and painlessly.

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4 Ways to Reduce Your Bounce Rate

Posted: 10 Aug 2020 05:00 AM PDT

In order to cut down on your bounce rate, it is critical to find ways to keep visitors to your website engaged.

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Resource Burn: 4 Things That Are Wasting Your Team's Time

Posted: 29 Jan 2019 07:00 AM PST

Reducing waste at your company is vital for ensuring its continued success and longevity.

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How to Reduce Abandoned E-Commerce Carts With Email Marketing

Posted: 28 Aug 2020 06:29 AM PDT

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

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7 Ways to Recession-Proof Your Business (With Case Studies)

Posted: 19 Jan 2021 02:28 PM PST

What should a small business do when facing a recession? Here are some practical ways to recession-proof your business.

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How to Reach Your Email Marketing Goals

Posted: 22 Mar 2020 10:00 AM PDT

When used correctly, email marketing can pay big dividends for your business.

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Should You Offer Your Employees a PPO?

Posted: 03 Feb 2021 05:00 AM PST

A PPO healthcare plan offers advantages and disadvantages to employers and employees.

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How to Create a Secure Password

Posted: 03 Feb 2022 08:23 AM PST

One of the easiest ways for hackers to get into your network and online accounts is by password. What's the best way to defend yourself against cyberattacks?

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Bonus Depreciation: A Small Business Guide

Posted: 03 Feb 2022 07:47 AM PST

Need new equipment for your business? Find out if you could save money on your purchase with bonus depreciation.

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QuickBooks Desktop vs. Online: Which Should You Use?

Posted: 22 Sep 2020 04:45 AM PDT

Should you use the desktop application or web browser version of QuickBooks? Here's what you should know about each.

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Put a Smiley on It: Should You Use Emojis in Business Communication?

Posted: 01 Feb 2018 11:36 AM PST

Emojis might be fun, but are they appropriate in the workplace?

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10 Ways Businesses Can Put Downtime to Good Use

Posted: 21 Jan 2021 09:00 AM PST

When business is slow, downtime can be wasted or harvested as an opportunity. Turn boredom into innovation, creativity and problem-solving.

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7 Questions to Ask Before Connecting With Your Audience on Social Media.

Posted: 11 Aug 2020 01:41 PM PDT

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

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Can Psychology Help You Get More Email Subscribers?

Posted: 12 Feb 2019 05:00 AM PST

Psychological triggers can motivate users to sign up for your email list.

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How to Protect Your Business From a Data Breach

Posted: 28 Aug 2017 12:00 PM PDT

Businesses need to take cybersecurity seriously. Here are some ways to make sure you are protecting your business.

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How To Go From Prototype To Production

Posted: 22 Jan 2021 12:00 PM PST

Learn how to take a rough draft product to a final, sleek, polished and marketable item.

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The Pros and Cons of Working in a Shared Business Space

Posted: 19 Nov 2013 08:00 AM PST

Sharing a business space with another startup can be great for the collaborative entrepreneur. But what about those who need a little more space and privacy, yet don't have an office of their own?

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Brand Reputation: How to Protect Your No. 1 Asset

Posted: 31 Dec 2019 09:00 AM PST

Your most valuable asset is your brand reputation. Learn how to protect it.

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What to Include in a Promotion Letter

Posted: 28 Apr 2021 04:30 AM PDT

Whenever you promote an employee, you should document it by sending them a promotion letter that confirms their promotion, the increased pay rate, and their new responsibilities.

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What Are Promoted Tweets, and How Do They Work?

Posted: 25 Sep 2020 04:30 AM PDT

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

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5 Ways to Promote Your Business With Charitable Marketing

Posted: 19 Jan 2015 06:00 AM PST

Money put into advertising doesn't always work very well.

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How to Promote Your E-commerce Business Offline

Posted: 25 Apr 2019 12:00 PM PDT

Follow these five tips to promote your online store offline.

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8 Project Management Challenges With Remote Workers

Posted: 27 Mar 2020 12:31 PM PDT

There are eight difficulties you are likely to encounter incorporating remote workers into your company. Here's how to solve those challenges.

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What Is Private Labeling, and How Does It Work?

Posted: 14 Nov 2018 07:00 AM PST

Should your store offer its own labeled products to compete with big brands?

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How to Prevent Nepotism in the Workplace

Posted: 01 Feb 2021 05:00 AM PST

Avoiding nepotism requires a joint leadership approach to ensure that employee hires, promotions, and favorable projects are fairly distributed within the company.

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Insider Attacks and How to Prevent Them

Posted: 20 Jan 2021 04:30 AM PST

While most cybersecurity threats come from outside your company, internal issues can cause major breaches as well.

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How to Prevent Burnout in Remote Working Teams

Posted: 30 Jun 2020 12:13 PM PDT

Follow these tips to prevent burnout, encourage open communication and manage priorities amongst your team members.

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8 Awesome Pinterest Board Ideas for Your Business

Posted: 06 Jan 2021 07:00 AM PST

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

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Pinterest for Business Marketing

Posted: 30 Sep 2020 09:52 AM PDT

When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.

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Screening Questions to Ask During a Phone Interview (+ Phone Interview Tips)

Posted: 15 Apr 2021 08:00 AM PDT

Use these phone screening questions and steps to conduct a great phone screen interview.

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What Does It Take to Be a Good People Manager?

Posted: 18 Feb 2021 05:30 AM PST

Learn how to enhance your people management skills to effectively lead your team.

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Should You Take Out a Personal Loan for Your Business?

Posted: 16 Feb 2021 05:30 AM PST

Taking out a personal loan is one way to bankroll your business, but it does involve some risk.

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What Services Can a PEO Provide for Your Small Business?

Posted: 13 Jan 2020 05:00 AM PST

Learn about the HR services you can outsource to a PEO.

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The Roadmap to Peer-to-Peer Lending

Posted: 03 Mar 2020 05:00 AM PST

Thinking about borrowing from a P2P lender? Find out which ones are right for you.

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Credit Card Payment Processing Rules and Laws You Need to Know About

Posted: 19 Oct 2021 07:27 AM PDT

Compliance is critical if your business relies on credit cards, but you need to know what the rules are and who makes them.

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Will Paying off My Debt Improve My Business Credit Score?

Posted: 20 Feb 2019 07:07 AM PST

Your personal and business credit scores can impact your company's financial future.

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What Is Patch Management?

Posted: 11 Mar 2021 04:30 AM PST

A solid patch management system keeps all your company's devices and software up to date and secure.

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How Leaders Can Overcome Resistance to Become More Productive

Posted: 10 Jul 2020 01:44 PM PDT

Internal resistance kills many businesses and creative projects before they've had a chance to grow. Here's how leaders can recognize and overcome it to be more productive.

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11 Ways to Help Protect Your Company (and Customers) When Taking Payments Online

Posted: 03 Feb 2019 05:00 AM PST

A security incident could cost you time and damage your reputation. Here's how to protect your customers and your brand when accepting online payments.

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Should You Offer Group Life Insurance?

Posted: 30 Dec 2020 05:00 AM PST

Group life insurance is a valuable inclusion in an employee benefits package.

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9 Money-Saving Ideas for Your Newly Funded Business

Posted: 23 Jul 2019 10:00 AM PDT

These money-saving tips will help your small business run efficiently and profitably.

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Why You Should Ditch No-Reply Emails

Posted: 19 Oct 2021 07:14 AM PDT

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

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How to Go Mobile-First in the Age of Mobile Marketing

Posted: 11 Jun 2020 03:17 PM PDT

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

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What Is MMS for Business?

Posted: 22 Jan 2021 05:00 AM PST

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

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How to Remote Into Your Computer From Your Mobile Device

Posted: 26 Feb 2021 04:30 AM PST

Remote access software was quickly adopted during COVID-19, but businesses will continue to use these tools in the post-pandemic world.

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What Are Merchant Cash Advances and Working Capital Loans?

Posted: 07 Feb 2020 05:15 AM PST

Should you consider a merchant cash advance or working capital loan to alleviate your cash flow problems? Or would that make things worse?

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10 Ways to Adapt Your Marketing Plan During the Pandemic

Posted: 07 Jul 2020 05:29 AM PDT

Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak.

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Marketing to College Students

Posted: 22 Dec 2010 01:24 PM PST

Find future customers when you get schooled on student trends and targets.

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3 Marketing Mistakes to Avoid

Posted: 22 Apr 2019 09:00 AM PDT

When you're starting a business, do not fall victim to these misconceptions.

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Mandatory Sick Leave Laws and How They Work

Posted: 09 Sep 2020 05:00 AM PDT

Depending on the state you operate in, you may be required to provide paid sick leave for your employees.

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How to Achieve Success With Small Business Digital Asset Management

Posted: 20 Nov 2019 07:00 AM PST

Digital asset management boosts productivity, improves collaboration, and saves time and money.

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The Management Theory of Mary Parker Follett

Posted: 21 Feb 2018 10:23 AM PST

Mary Parker Follett's management theory exists to increase coordination among workers

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How to Manage Your Business's High Call Volume

Posted: 28 Dec 2020 06:15 AM PST

Not having a strategy to handle increased call volume threatens your reputation and bottom line. Here's how to handle large call volumes.

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How to Lower Your Credit Card Processing Fees

Posted: 19 Jan 2021 05:00 AM PST

Are you paying too much for credit card processing? Find out how you can reduce the amount you pay for transactions.

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How to Network on LinkedIn Like a Pro

Posted: 23 Aug 2018 04:19 AM PDT

With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.

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Tips on Developing an Awesome LinkedIn Company Page

Posted: 04 Jan 2021 05:00 AM PST

An outstanding LinkedIn company page can help you recruit top talent and establish your brand's credibility.

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What Does Modern Leadership Really Mean?

Posted: 05 Jul 2018 12:00 AM PDT

Does a new workforce require new leadership styles?

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4 Ways to Leverage User-Generated Content for Explosive Growth

Posted: 26 Oct 2020 05:00 AM PDT

Many well-known brands rely on user-generated content to grow their already successful business.

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4 Lead Generation Strategies You Should be Using

Posted: 25 Apr 2020 12:00 PM PDT

In order to grow your business, it is critical to find ways to attract new customers.

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11 Questions to Answer Before Quitting Your Job to Start a Business

Posted: 22 May 2017 03:45 PM PDT

With the right preparation, no business should fail! Work through these questions to put your business on the path to success.

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6 Ways to Take Your E-Commerce Brand to the American Market

Posted: 09 Jan 2020 07:00 AM PST

Ready to expand your business to the U.S.? Here's how to sell e-commerce goods to American consumers.

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5 Things to Consider for an International Digital Marketing Strategy

Posted: 23 Aug 2019 06:00 AM PDT

Follow these steps to market your business to an international audience.

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How Influencer Marketing Fraud Scams Businesses

Posted: 10 Sep 2019 05:00 AM PDT

Before paying a social media influencer for posts, find out if their followers are fake.

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How to Inject Creativity Into Your Business's Marketing Methods

Posted: 05 Jan 2020 05:00 AM PST

The more creativity you can include in your campaigns, the better off you (and your brand) will be.

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How to Increase Your Small Business Market Share

Posted: 16 Jun 2020 05:35 AM PDT

Looking to increase your small business market share? Find out how to calculate and improve your share of the market.

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5 Tactics to Improve the Reputation of Your Online Business

Posted: 09 Apr 2020 02:38 PM PDT

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

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How to Strategically Increase Your Average Order Value

Posted: 23 Nov 2020 05:00 AM PST

Getting customers to increase how much they spend on each order can have a big impact on your bottom line.

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5 Ways to Improve Your Mobile Marketing Strategy

Posted: 17 Aug 2020 06:00 AM PDT

As a business owner, you have to think about how you're going to reach smartphone users and build an excellent experience that keeps them coming back for more.

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How to Hire Immigrant Workers for Your Small Business

Posted: 04 Apr 2019 07:30 AM PDT

Small businesses have a lot to think about when dealing with immigration. Here is what you need to know about hiring immigrant workers and finding qualified applicants.

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What Is Considered Wrongful Termination?

Posted: 29 Oct 2020 06:00 AM PDT

Learn what wrongful termination is and what laws protect employees from illegal termination.

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Everything You Need to Know About Email Marketing

Posted: 14 Jul 2020 05:09 AM PDT

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

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10 Critical Elements of Professional Invoices

Posted: 29 Sep 2019 05:00 AM PDT

A clear, thorough invoice could be the difference between your business getting paid and your invoice being ignored.

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How to Transform Your Static Site into a Responsive Website

Posted: 26 Jun 2014 05:00 AM PDT

With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site.

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2021: The Year to Catch Up on Your Business Finances

Posted: 29 Jan 2021 02:39 PM PST

Bookkeeping isn't the most compelling aspect of running your business, and 2020 might have put you further behind. Here's how to make good accounting habits and stay on top of your finances this year.

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How to Start a Business With $0 (Or Pretty Close)

Posted: 17 Dec 2015 01:00 PM PST

Learn about what businesses you can start with limited to no startup capital.

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How to Start a Clothing Store

Posted: 12 Jun 2012 07:52 AM PDT

Follow these 11 steps to start your physical or online clothing store.

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How to Pivot Without Falling Out With Your Investors

Posted: 29 Mar 2020 04:00 PM PDT

It is important to make sure those providing you with funding are onboard when big changes are made.

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How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)

Posted: 22 Jul 2020 04:32 AM PDT

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

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How to Make a Video on YouTube

Posted: 11 Dec 2020 07:04 AM PST

Learning how to make a video on YouTube could bring your marketing efforts to new heights.

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How to Launch a Home Delivery Business During COVID-19

Posted: 30 Apr 2020 03:00 AM PDT

Is your business in a position to pivot to making home deliveries?

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How to Identify a True Leader

Posted: 08 Jun 2018 08:21 AM PDT

The business.com community asked how to test for leadership ability. We found answers.

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How to Improve Your In-House Customer Service Team

Posted: 01 Aug 2019 09:00 AM PDT

Give your customer service team a reboot with these tips.

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5 Tips for Growing Your New YouTube Channel

Posted: 29 May 2020 01:52 PM PDT

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your brand new YouTube account by fine-tuning your marketing strategy.

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Websites for Small Business: How to Get Noticed in One Hour a Day

Posted: 04 Feb 2021 01:03 PM PST

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

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How to Get a Business Loan: Ultimate Guide

Posted: 22 May 2020 05:20 AM PDT

When it comes to securing funding for your business, you have a lot of choices. How do you know which one is right for you? This ultimate guide on how to get a business loan will help you choose.

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7 Surefire Strategies to Help You Stand Out From the Competition

Posted: 20 Nov 2018 08:35 AM PST

As a business owner, you need to know how to differentiate your business from your competitors.

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Make Your Mark: How to Carve Your Own Niche In a Saturated Market

Posted: 18 Aug 2016 08:00 AM PDT

How does one carve a niche that already has a lot of players? In this article, we will take a look at some ways this can be done.

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How Business Bootstrapping Works

Posted: 18 Jan 2021 06:00 AM PST

Don't want to take on debt or give up control of your new business? Here's how to bootstrap your enterprise instead.

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How to Apply for a Business Credit Card

Posted: 07 Oct 2020 09:09 AM PDT

Need a business credit card? Find out what you'll need to qualify for one and how to apply.

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How to Attract Customers to Your Restaurant

Posted: 02 Oct 2019 10:00 AM PDT

Learn how to use online and offline marketing to reach more customers for your restaurant.

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How Pass-Through Entities Work

Posted: 25 Jan 2021 04:54 AM PST

Millions of small businesses in the U.S. operate as pass-through entities.

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How Employees Make or Break Business Success (And How You Can Lead the Way)

Posted: 16 Nov 2015 12:00 PM PST

Without employee success, company-wide success will be difficult to obtain.

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How Marketers Can Leverage LinkedIn

Posted: 04 Sep 2020 09:27 AM PDT

Learn how to grow with LinkedIn in 2020.

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Help Is on the Way: How Digital Assistants Can Improve Workplace Productivity

Posted: 13 Sep 2016 07:00 AM PDT

If you are on the fence about embracing digital personal assistants, here are five ways they can improve your workplace.

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How a Cash Advance Works

Posted: 06 Mar 2020 08:00 AM PST

A cash advance provides you with fast cash, but is it worth the high price?

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How a Bridge Loan Can Hold Your Business Over

Posted: 06 Apr 2021 06:00 AM PDT

Bridge loans are a form of short-term funding intended to help your business buy assets or complete projects.

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Small Business Guide to Hiring a Social Media Manager

Posted: 14 Oct 2020 05:00 AM PDT

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

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Hiring Tips for a Multigenerational Workforce: From Baby Boomers to Gen Z

Posted: 11 Jan 2021 04:30 AM PST

A multigenerational workforce provides opportunities for learning and innovation. Here's how to manage multiple generations.

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5 Tips for Hiring Your First Freelance Writer

Posted: 02 Jan 2019 12:00 PM PST

Follow these smart tips to hire and train a professional writer for your business.

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Everything You Need to Know About Hiring Foreign Nationals

Posted: 20 Apr 2021 04:30 AM PDT

Hiring foreign workers can improve company diversity and expand your global reach. Learn how to hire a foreign national.

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Employer's Guide to Payroll Deductions

Posted: 02 Sep 2020 09:03 AM PDT

To accurately pay your employees each pay period, you need to understand what to deduct from their paychecks.

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How to Boost Your Email Lead List Through Social Media

Posted: 21 Mar 2019 09:00 AM PDT

Build a lean, more effective email lead list by marketing through social media.

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How GPS Tracking Can Boost Your Business

Posted: 12 Jan 2021 05:00 AM PST

With huge advances in technology, small and large businesses alike can benefit from incorporating GPS tracking into your operations.

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What Are Fringe Benefits, and Should You Offer Them?

Posted: 05 May 2020 07:42 AM PDT

Learn what fringe benefits your business can offer to attract and retain top talent.

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Is Your SBA Loan in Default? Forgiveness Is Possible

Posted: 04 Sep 2019 08:30 AM PDT

Learn about the SBA's offer in compromise process, including who is eligible and important do's and don'ts for handling SBA default.

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How the FMLA Applies to Your Small Business

Posted: 22 Jun 2020 05:51 AM PDT

Understand how the Family and Medical Leave Act applies to your business and what you need to do to comply with its regulations.

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The Pros and Cons of Flexible Benefits

Posted: 21 May 2020 05:21 AM PDT

Learn what flexible benefits are and how they can help you attract and retain top talent.

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How to Fire an Employee the Right Way

Posted: 05 Oct 2020 05:00 AM PDT

Follow these 10 steps to fire an employee legally.

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How to Terminate a Long-Term Employee

Posted: 02 Nov 2020 04:53 AM PST

Learn what to say (and not to say) when firing a long-term employee.

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3 Tips for Picking the Right Office Space

Posted: 18 May 2019 09:00 AM PDT

It's important to consider three major things before deciding on an office space.

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Everything You Need to Know About Angel Investors

Posted: 05 Feb 2021 05:30 AM PST

If your small business is in need of capital, angel investors are an option you can turn to for funding. Here's everything you need to know about finding an angel investor.

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Financing Your Construction Business

Posted: 25 Apr 2017 12:00 AM PDT

Construction businesses demand significant overhead for labor and materials. Funding them can be difficult, but these loan options and financing products make it easier.

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Types of Fast Business Loans

Posted: 18 Dec 2020 06:16 AM PST

When your business needs a quick infusion of cash, what are your options? Learn about the different types of fast business loans and what you need to apply for them.

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Expanding Distribution Channels

Posted: 25 Nov 2011 08:04 AM PST

Increase sales and brand awareness while reducing risk.

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Examples and Expert Advice: The Anatomy of a Perfect Lead Magnet

Posted: 10 Jun 2016 09:00 AM PDT

Offering something unique and irresistible to attract prospects is the only way to make sure subscribers will come.

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What to Include in an Employee Contract

Posted: 01 Mar 2021 05:00 AM PST

Create an employee contract that is unique to each employment relationship by covering these 10 details.