The Hemp-derived Beverage Space Goes Mainstream

Americans are constantly seeking products that not only fit social trends provide health and wellness benefits. One movement seeing increased demand is "better for you" beverages. This term references beverages that deliver real health and wellness benefits. This North Carolina-based company is on a mission to become one of the market leaders in the functional and hemp-derived beverage space. They already have retail space through their alkaline spring water brand, and now they are even expanding into CBD wellness products.  Cultural trends and shifts in consumer purchases do not happen in a vacuum. The market value of green-wellness-infused beverages in the United States is predicted to grow substantially over the coming years. By 2023, the market is expected to be valued at $1.4 billion dollars. Hemp has been a disruptive force in the consumer packaged goods industry. It is impacting both non-alcoholic and alcoholic beverage sectors. The passage of the 2018 Farm Bill removed hemp and its derivatives from Schedule I of the Controlled Substances Act. Hemp has many uses across industries ranging from clothing to plastic to food. It has significant nutritional value, is high in fiber and it is a complete protein making it ideal for vegans. This small-cap cannabis play is capitalizing on the new trends in the functional beverage and CBD industry. It is made up of experienced executives from the beverage, marketing, and financial industries. These veterans maintain strong relationships in their industries. The company has secured listings for its products with regional and national grocery and convenience store chains. It announced a production agreement with a manufacturer of healthy oils and dietary supplements. This company has an exciting lineup of functional carbonated beverages that are infused with hemp. Its CBD softgel product is certified by the U.S. Hemp Authority and targets the medical community. The cannabis play is in the process of launching its wellness product portfolio that will specialize in hemp and CBD pain and inflammation solutions targeting doctors and medical professionals and their patients. The new business is expected to begin seeing sales by the second quarter. If you are looking for a play in the growing health and wellness industry, then this is a company you may want to research.

 

                                                           

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