Until recently, I'd never recommended a stock that traded on a foreign exchange. But something happened last month that changed this trend. In June, my family did something that we haven't done in months... We went to the mall. And I have to tell you, it was so jam-packed that it almost felt normal again. Shoppers were out in full force - which led to one huge takeaway for me... There's a new trend called "fast fashion" that'll be a major post-pandemic consumer behavior. You see, people still want to be fashionable - but since trends change so quickly, gone are the days of shoppers spending money on expensive clothing and accessories. Instead, they're now searching for low-cost fashion collections that are frequently updated. The reason I know this is because one store in the mall blew me away. It had something that no other store had - a line outside of it that was a quarter-mile long. No exaggeration, it probably took more than 30 minutes of waiting to just get in - and the line was in front of a store called Zara. I admit, I had never been in a Zara store before - so while my wife and kids waited in line, I did some research. Zara is owned by Industria de Diseño Textil SA (BME: ITX), known as Inditex. It's currently the world's largest fashion retailer - but it's virtually unknown in America because it trades in Spain. It operates 7,469 stores in 96 markets and online stores in 202 markets - including under names such as Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Founded in 1963 and based in Coruña, Spain, Inditex saw its profits plunge 70% over the past year. But I think that's about to change in a big way. The stock currently trades at 27 times this year's expected earnings, which is in line with its peers. But now that the coronavirus has changed shopping habits - and consumers want fashionable clothes at Gap-like prices - I believe that Zara is about to become a leader in the new wave of shopping trends. |
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