In just a couple of months, the COVID-19 outbreak has created a decade's worth of growth in U.S. online shopping.
To be clear, it wasn't as though the market share for online shopping hadn't already been growing prior to the pandemic... In 2019, consumers spent $602 billion online with American merchants. According to the U.S. Department of Commerce, that was a 15% increase from the $523 billion spent online in 2018. That was an increase from the 13.6% increase in online market share that occurred from 2017 to 2018. That shows a strong, accelerating tailwind for e-commerce. Since the turn of the century, online shopping has steadily taken more and more of the market. Between 2000 and 2020, the percentage of retail transactions done online has doubled. (If you were wondering - like I was - Amazon alone accounted for more than one-third of all online shopping done in the United States last year.) Online Is Gaining Market Share, and We Know Who Is Losing Brick-and-mortar retailers were standing at the edge of a cliff prior to the arrival of COVID-19. The fallout from the pandemic has swept many of them over the edge. Two months in, bankruptcy filings from retailers seem to be hitting the news on a daily basis. Many of the companies filing for bankruptcy are very familiar... - True Religion filed for Chapter 11 bankruptcy on April 13.
- J. Crew filed for bankruptcy on May 4.
- Neiman Marcus filed for Chapter 11 bankruptcy on May 7.
- J.C. Penney filed for Chapter 11 bankruptcy on May 15.
- Tuesday Morning filed for Chapter 11 bankruptcy on May 27.
This isn't the full list... These are just some of the most recognizable names. And this is just the start. There are months and months of economic weakness coming that the already weakened retail industry will have to suffer through. |
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