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| |  | | Thursday, July 23, 2020 |  | | Dear Startup Investor,
David Weisburd here.
As investors, we are tasked with the challenge of imagining how the world will be 5-10 years from now in order to decide what to invest in today.
Untrained angel investors tend to buy and sell at the very worst time - buying when the market is at its peak and selling when the market is near its bottom.
This is due to a financial behavior called operant conditioning, or the positive feedback we get when stocks are going up, and the negative feedback we receive when stocks are going down.
Unfortunately, this is exactly the opposite strategy that we should be pursuing as angel investors. As Warren Buffett famously said, "Be fearful when others are greedy, and greedy when others are fearful."
This is especially important when you consider that some of the world's most successful companies, like Airbnb, Uber, Netflix, and Microsoft, were founded and forged during recessions.
Luckily, there are ways to counteract this self-defeating behavior and come out on top - regardless of what the markets are doing.
Just click here to learn how.
Very best,
David Weisburd |
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